DDB's pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity. We believe that great ideas come from keen insights and one good idea can propel a brand for years. DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today. As influential communicators, DDB is in a position to use creativity as a force for good. As Bill Bernbach so eloquently put it, "All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level."