Ours is a very niche-oriented business whose entire reason for being is personal protection. These firearms are not designed to be target-grade, although some people have managed to achieve some extraordinary results (see this Guns and Gears video episode on our web site, for example). Nor are they intended for hunting, although there are plenty of snakes and varmints who wish they were still around to attest to that (actually, I hear many stories of hunters who carry them to dispatch wounded or trapped animals). No, our firearms are deliberately designed to be small, light, and concealable ("Convenient, Reliable, Effective"), enough so that you will carry them where- and whenever it is legal and appropriate to do so. We cater to a wide variety of interests, be it recreational (stick one in a backpack or tackle box), law enforcement (as a 2nd or 3rd weapon or for deep concealment), or collectable (because of the bird's head styling or family of unique accessories, like our holster grip or belt buckle "holster"). Primarily, however, our market is the man or woman who simply wants something easy to carry and conceal; something that can be comfortably dropped into a purse or pocket. So many of my customers refer to the minirevolver's "American Express" characteristic ("I never leave home without it!"), which speaks to its great utility. I'll admit I get annoyed by the comments of ignorant people who make disparaging remarks about the small frame size and caliber of the weapon. "I only carry a .45", they boast. "Where is it?" I inquire. "Back at home," they admit. Point made: we would never suggest that our .22 caliber mini is better than a .45; it is unarguably, however, better than nothing, which is the void our product is designed to fill. Another ignorant remark questions the "effectiveness" of such a small weapon/round, to which I reply "I don't care about the frame size or caliber of any gun; if it's pointed at me, it will absolutely change my behavior." There are reams of evidence that show that simply brandishing a gun will avert a potentially threatening situation.